Web & Social Media

The Office of Marketing & Communication provides the following web and social media support for the College:

  • Website management
    • Content creation
    • CMS management
    • Online newsroom
  • Social media
    • Management of College-wide platforms
    • Oversight and support for department accounts

The Web Communications Office is located in De La Salle Hall, Room 419.

  • Social Media Policy & Guidelines

    Manhattan College encourages college departments to use social media as a means to communicate with current and prospective students. We ask three things of departments that want to utilize social media:

    1. Register your account(s): Please fill out the social media registration application so that we can have a formal record and add your department to the Manhattan College social media directory.
    2. Use a branded profile photo: We will provide you with a branded profile photo to use on your social media accounts. This distinguishes your account as being an official account that is managed by personnel at the College. See an example from Admissions or an example from ITS. Please DO NOT just grab and re-use images from the website. We will work with you to get you high-quality and appropriate images for use on your social media accounts.
    3. Read the policy and handbook: We've created guidelines that outline best practices, what to do and not do, and how best to utilize various social media platforms. Please read the social media policy and handbook before diving into social media.

    Please contact tguyton01@manhattan.edu or cloughran01@mahattan.edu with any questions you have about utilizing social media for your department.

    Social Media Registration Application

    Read the Social Media Policy & Handbook

  • Faculty and Staff Web Profiles

    All College employees have a profile page on manhattan.edu. At a minimum, this profile page automatically includes basic information from an employee's directory listing.

    Additionally, all faculty should fill in additional information to showcase their work and experience. Faculty are encouraged to regularly update their profile page. 

    View Profile Editing Tutorial

    Headshot Photo Requirements & Professional Standards

    Photos on profile pages should conform to the following professional standards:

    • Shows the face, head and shoulders only
    • Your eyes should be looking at the camera 
    • You must be the only person in the photo. Photos where another person has been cropped out are not acceptable. 
    • Image needs to be in color, in focus and in good lighting. Blurry or dark images are not acceptable.
    • Image should be professional looking. Please avoid using "selfies" or images from events that are unrelated to your discipline. 

    To support employees in having high quality headshot images, the Marketing and Communication Office will have a professional photographer available on campus on a routine annual basis. Faculty will be notified about specific dates. If you are unavailable on the date when the professional photographer is on campus, we can work with you to find an alternate date. 

    Please note that all employees are welcome to use their own headshot image (one that is not taken by the College photographer) so long as it conforms to the above standards. 

  • Web Content Accessibility Guidelines

    Web accessibility is essential in order to provide equal access and opportunity to people with disabilities. As an institution dedicated to ensuring equal access to programs, services, and activities, Manhattan College has developed the following web content guidelines. 

    Guidelines for Creating or Updating Web Pages


    Use only black font color for paragraph text. Contrasting colors such as black text on a white background make the text more readable for color-blind and low-vision users.

    Heading Styles

    Using headings indicates the hierarchy of content.On long pages of content, consider using a table of contents to help readers jump more quickly between headings.

    Headings help screen readers determine which content is most important, so that visually impaired users can navigate through your content more quickly. 

    CMS Instructions

    Use the predefined style headings in the CMS. You can find these styles in the WYSIWYG editor under "Formats/Headings". 

    For example, the main heading in this section ("Guidelines for Creating or Updating Web Pages") is using the "heading 2" style, while the sub headings ("Text", "Heading Styles") are using the "heading 3" styles. This denotes the hierarchy of content. 

    Alternative Text

    Provide alternative text for images, graphs, and charts.Screen readers “read” the images, graphs, and charts using the alternative text that you have provided. This explains the purpose of your image, graph, or chart to users who are visually impaired. 

    An added bonus to providing alternative text is that it will help to increase the likelihood of your content showing up in Google search results.

    CMS Instructions

    When inserting an image into the web page, enter a description in the "image description" field. If images are decorative and don’t directly relate to the content, check the box to indicate it is "decorative".

    The image description should be as specific as possible. 

    Good Alt-Text Example: A large, diverse group of cheering students, standing up and fist-pumping on the bleachers of a basketball game.

    Not-so-good Alt-Text ExampleA crowd at a basketball game.

    Why is this ineffective? The second example should be more descriptive. It also doesn’t convey young students filled with school spirit, or conjure excitement.

    Multimedia Captions and Transcripts

    Supply multiple avenues for multimedia content (e.g., audio with a transcript, video with captioning). Video, audio, and interactive media requires captioning or an alternative method to deliver the same information.

    Captions and transcripts benefit a wide variety of users, including non-native speakers, users who are deaf and hard of hearing, and users in sound-sensitive environments.

    Added Context

    Use descriptive titles, headers, and link text to provide added context. Link text that describes what you are linking to, which helps readers scan and anticipate where they will go when clicking a link. Link text like “Click here” provides little context to where the link is actually going. Do not solely rely on references to shape, size, or position to describe content.

    Descriptive link text also provides the main context for screen readers. Screen readers linearize content and do not communicate all aspects of shape size, or position of visual elements.


    Format and use simple tables with column and row headers. Split nested tables up into simple tables, and don’t use tables to control layout.

    Rationale: Complex tables can be difficult for readers to follow and comprehend, especially for screen reader users who have to remember the headers.

    Accessibility Checker

    Before submitting your page to the workflow, check your page for any accessibility issues. To do this, select "More" on the top right corner of the CMS, then select "Check WCAG Compliance". This accessibility checker will find and display any issues on the page. You can click on each of issue to see where on the page it is appearing, and to see more information.  Please note that the checker will display issues with the top navigation, but you can ignore those. You only need to address any issues with the content that you have added to the page. If you have any problems understanding or fixing issues, feel free to contact Tracy Guyton.

    Other Considerations


    Use capitalization sparingly. Capitalizing all letters in a word or sentence can be visually difficult to read, and it causes a screen reader to read each individual letter instead of the word.

    External Links

    Any text, media, or activities that you provide from an external website or resource should be accessible.

    Keyboard Navigable Content

    Make sure content can be navigated via a keyboard. Keyboard navigation is the primary means used for navigating content on a web page by users who have visual or mobility impairments.